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Middletown Main Street Sponsorship Program

2026 Community Partnership Opportunities

About Middletown Main Street

Middletown Main Street is dedicated to creating a vibrant downtown through community events, small business support, beautification efforts, and experiences that bring residents and visitors together. Through festivals, family-friendly programming, seasonal celebrations, and downtown initiatives, we help drive foot traffic, tourism, and economic growth while building community pride.

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Your sponsorship directly supports programming that keeps downtown Middletown thriving.

2026 Community Partnership Opportunities

Partnering with Middletown Main Street provides businesses with:

  • Brand visibility throughout the community

  • Direct engagement with thousands of residents and visitors

  • Positive community impact and goodwill

  • Social media and digital marketing exposure

  • Opportunities to connect with local families and consumers

  • Support of small businesses and downtown revitalization

2026 Event Lineup

Community Yard Sale – May 9

A town-wide event drawing bargain hunters, families, and visitors throughout the community.

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Charcuterie Crawl – June 4

A downtown tasting experience featuring food pairings, wine, beer, mocktails, shopping, and entertainment.

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Flag Day Celebration – June 14

A patriotic community gathering celebrating local pride and tradition.

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Family Fun Fest – July 18

A family-focused summer event featuring activities, entertainment, vendors, and downtown experiences.

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Just Peachy Scavenger Hunt – July 18–August 14

An interactive downtown promotion encouraging shopping, dining, and exploration.

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Middletown Peach Festival – August 15

One of Middletown’s signature events, attracting thousands of visitors for vendors, entertainment, food, shopping, and community celebration.

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Lamp Post Decorating Contest – November 7–21

A festive holiday tradition that engages local businesses, organizations, and families.

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Tree Lighting & Caroling – November 27

A beloved holiday kickoff event bringing the community together downtown.

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Holiday Spectacular Parade– December 5

A magical hometown tradition that brings the community together with festive floats, music, lights, and holiday cheer in the heart of downtown Middletown.

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The Great Middletown Cookie Crawl – December 5

A holiday adventure where visitors stroll Main Street collecting delicious cookies, shopping local, and celebrating the season with family and friends.

Annual Sponsorship Levels

Presenting Sponsor 

$10,000

Maximum Exposure + Premier Community Partnership

  • Recognition as Presenting Sponsor for all 2026 events

  • Premier logo placement on event marketing materials

  • Logo featured prominently on website and social media

  • Sponsor spotlight posts throughout the year

  • Booth space at eligible events

  • Opportunity to provide promotional items or giveaways

  • Recognition during event announcements and speaking opportunities

  • Inclusion in press releases when applicable

  • VIP recognition at major events

  • Banner placement opportunities at select events

Gold Sponsor 

$10,000

High-Visibility Community Supporter

  • Logo on annual event marketing materials

  • Recognition on website sponsor page

  • Social media recognition throughout the year

  • Booth space at select events

  • Recognition in digital promotions and newsletters

  • Event signage recognition

  • Opportunity to include promotional materials at events

Silver Sponsor 

$2,500

Strong Community Presence

  • Logo placement on select marketing materials

  • Website sponsor recognition

  • Social media thank-you posts

  • Event signage recognition

  • Opportunity to participate in select events

Bronze Sponsor 

$1,000

Community Support Partner

  • Name/logo listed on sponsor materials

  • Website recognition

  • Social media recognition

  • Event signage acknowledgment

Event Sponsorship Opportunities

Businesses may also sponsor individual events.

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Signature Event Sponsor – Starting at $2,500

Includes prominent event branding, signage, social media promotion, and on-site recognition.

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Activity Sponsor – Starting at $500

Support a specific feature such as entertainment, children’s activities, beverage stations, contests, or decor.

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In-Kind Sponsors

Donations of goods, services, gift cards, printing, supplies, entertainment, food, beverages, or volunteer support are always appreciated and may qualify for sponsor recognition.

Custom Sponsorship Packages

We understand every business has unique marketing goals. Customized sponsorship opportunities are available to create partnerships that best fit your organization’s objectives and budget.

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Potential custom opportunities include:

  • Exclusive event sponsorships

  • Entertainment sponsorships

  • Beverage partnerships

  • Downtown beautification sponsorships

  • Holiday programming sponsorships

  • Scavenger hunt prize sponsorships

  • Volunteer shirts or merchandise sponsorships

Audience & Reach

Middletown Main Street events attract:

  • Local families

  • Regional visitors

  • Young professionals

  • Community organizations

  • Small business supporters

  • Tourists and festival attendees

Marketing reach includes:

  • Social media campaigns

  • Community email newsletters

  • Website promotion

  • Print and digital advertising

  • Event signage

  • Cross-promotion with downtown businesses

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